Job Details  
Advertiser: Blue Pelican Group

Job Title: Senior Data Strategist / Senior Data Planner
Rate:£55K to £65K Per Year    Benefits: Excellent benefits
Description: Senior Data Strategist / Senior Data Planner

** Times Top 10 Places to Work 2019 **

This top London digital marketing agency is looking to bolster its Insights function with a Senior Data Strategist. You will need to be experienced, as this role is a lead position guiding and mentoring more junior members of staff and leading on multiple big brand clients.

You will have a strong background in leveraging and delivering value to loyalty programmes and multichannel CRM campaigns, through data planning, ensuring strategic coordination, delivery and planning of CRM insight and analysis activities - working towards delivering a truly aligned CRM vision.

You will need to be experienced in driving data strategy across all channels and touch points moving from traditional DM, email and SMS channels to a connected communications plan encompassing digital media including social, mobile and website.

A very exciting time to be joining this agency, who have recently appointed an experienced and well-respected Director, charged with growing their analytics and data offering.

Key knowledge and aptitudes required are:

The ability to communicate effectively with clients.

Organization and management of own time and work load.

Passion for data strategy and using this to drive targeted customer marketing.

POSITION – Senior Data Strategist / Senior Data Planner


SALARY - 55k - 65k

Skills required;

* Proven background in data planning / strategy from either client side or agency
* CRM and loyalty experience seen as a huge benefit
* Experience in multi-channel campaign planning
* Solid understanding of CRM systems, processes and analytics platforms
* Consumer direct marketing experience (database marketing / loyalty / CRM / acquisition and retention marketing
* Superb communication, engagement and influencing skills in dealing with both internal and external stakeholders
* Hands on knowledge of web analytics, data visualisation, data analysis (SAS) or social analytics tools would be hugely advantageous


For further information or to apply please contact:

Kate McDermott
Managing Consultant – Blue Pelican Marketing

01892 507129

For more vacancies which may suit your needs, please visit us at
Skills Required: data planning, data strategy, consulting, consultancy, agency, senior, digital, CRM, marketing, insi
Job Type: Permanent
Start Date: ASAP     Duration:
Contact: Kate McDermott Contact E-mail: Click
Contact Tel: 01892 507129 Contact Fax: 01892 520009
Reference: KM25536 Added: 21-05-2019
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