Job Details  
Advertiser: Appointments Personnel

Job Title: Marketing Executive
Location:Stoke on Trent
Rate:£22K to £26K Per Year
Description: Our client, an International manufacturing specialist based in Stoke-on-Trent. Due to business growth they are looking to appoint an experienced Marketing Executive to work with and support the Head of Marketing.

Job Description

* Maintenance and development of the e-commerce website, including product uploading, content creation and liaison with suppliers for product content
* Perform market research, including competitor information and industry/market sector updates
* Executing an acquisition strategy across: SEO, content curation, PPC, display, email and social media. Driving site traffic which will convert into profitable sales, online reputation management and recruiting new customers
* Manage content of all websites to ensure the sites constantly deliver a customer experience which reflects brand values
* Working with third party agencies in order to deliver digital objectives
* Developing the existing digital tools for staff and training cross functional teams to use these
* Helping to champion digital internally within the business
* Monitoring all digital activity in order to ensure all systems are working effectively and make continuous improvements to digital strategy moving forward
* Using a range of available data to provide reporting on the digital projects to demonstrate ROI

Ideal experience required -

* Graduate calibre ideally with a marketing degree
* High level of computer literacy, and knowledge of all up-to-date web based systems and applications including CMS systems and Google Analytics
* Previous experience in digital marketing or e-commerce role working with a transactional website, preferably gained within the building materials industry, retail or a multi-site distributor
* Experience of working across both PPC and SEO, a solid understanding of social media and experience delivering digital marketing campaigns
* Site design, usability and legal compliance knowledge required
* Excellent communication and presentation skills at all levels with relationship building skills
Skills Required: Marketing, marketing assistant, digital marketing, marketing executive
Job Type: Permanent
Start Date: ASAP
Contact: Peter Donnelly Contact E-mail: Click
Contact Tel: 01782 338787 Contact Fax: 01782 33 87 88
Reference: JOB-3663 Added: 16-01-2018
  IMPORTANT: For jobs based in the UK it is unlawful to employ a person who does not have permission to live and work in the UK. Please ensure you have this permission before applying, unless the advert states otherwise.
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