Job Details  
Advertiser: Regus

Job Title: UK Franchise Marketing Manager
Rate:£50K to £60K Per Year
Description: JOB TITLE: UK Franchise Marketing Manager
Full time/ Permanent

About IWG

We are building an unparalleled network of office, co-working and meeting spaces for companies to use in every city in the World. In the same way transport and communication networks form an integral part of how businesses operate today, we believe success also depends on an instantly accessible network of workspaces. An infrastructure to support every opportunity, today and in the future.

Our network of workspaces enable businesses to operate in practically every city in the World without the need for set-up costs or capital investment. It provides our customers with immediate cost benefits and the opportunity to fully outsource their office portfolio. Designed to enhance productivity and connect 2.5 million like-minded professionals; it is an instant global community, and a place to belong.

We call it Workspace as a Service. 

Purpose of the role

The Franchise Marketing Manager is responsible for curating and delivering all marketing collateral and promotional events to support our ambitious growth plans for both our equity development and our franchising proposition. The P&PPM will help us define the franchise model, how we sell it to partners and demonstrate a clear return on their investment and will support the Network Development team to promote and drive awareness of our ambitious growth plans in the external Property market. 

Key areas of responsibility
•Create supporting documents and material for deployment at major UK franchise shows throughout 2018.
•Create case studies and indicative financial material based on our experience in existing UK towns.
•Build a digital and social media presence to help create awareness and interest.
•Create a “proposition catalogue” to help sell our brand options (Regus, Spaces, Open Offices and our other brands).
•Fully define the property requirement and create an introductory guide to the “ideal IWG franchise building”.
•Help build the financial model that clearly demonstrates how the franchise partner will make money to maximise the attraction of the model to new franchise prospects.
•Work with the development team and our property agents to create collateral and PR activity to drive external awareness of the Regus property requirement.

Key performance indicators
•Franchise leads generated.
•Franchise deals signed (volume and value).
•Increased awareness of the Regus property requirement.
•NCO leads generated.

Key Relationships
•Franchise Partners. 
•Internal Stakeholders – Head of Partnership Growth and Property Insights and Planning Manager.
•Development team.
•Property agents.

Key Skills and Experience 
•Marketing experience within a Franchised/Partnership model. 
•Commercial focus – ability to plan and analyse return on investment. 
•Experience of building a digital and social media presence to generate sales leads.
•Strong communication and interpersonal skills, able to persuade and influence. 
•Strong planning and organisational skills, including the ability to prioritise, multi-task, delegate and work effectively with minimal supervision.
•Adaptability and flexibility, able to respond quickly to changing demands, processes and information.

Key Competencies
•Personal efficiency, effective time manager.
•Concern for quality. Delivers quality service at all times.
•Achievement orientation. Has the drive to succeed, not just for self but for team and company.
•Tough-minded. Confronts problems firmly and decisively.
•Motivate others, get the best out of people.
•Impact and influence. Persuade and positively influence customers, team and senior management.
•Commercial insight with good market knowledge. Can effectively forecast performance.
•Organisational awareness. Takes a wider view of the company and business strategy.

We achieve our outstanding results through our people. Our ability to recruit, train, promote and retain top quality talent is one of our core strengths and has been fundamental to our long term growth. It is our entrepreneurial, dedicated, customer focused people who are making business happen. They are behind our fantastic success and incredible growth. They are driving us forward as we define the future of work. 
We recruit ambitious, driven people who bring new ideas that improve our services. If you are energetic and can deliver outstanding results we will give you the opportunity to build a rewarding and successful career.  

To apply for this position, please use the following URL:
Skills Required: Commercial, Generate Sales, Planning, Organisational Skills, Marketing within Franchised Models
Job Type: Permanent
Start Date:
Contact: NA Contact E-mail: Click
Contact Tel: 555-555-5555 Contact Fax:
Reference: 15240BR Added: 04-11-2017
  IMPORTANT: For jobs based in the UK it is unlawful to employ a person who does not have permission to live and work in the UK. Please ensure you have this permission before applying, unless the advert states otherwise.
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