Job Details  
Advertiser: Fusion Appointments Ltd

 
Job Title: Crm Marketing Executive
Location:Dorking
Rate:£20K to £24K Per Year
Description: Our client based in Dorking is looking for a CRM Marketing Executive to join their busy Digital & Database Marketing team. The ideal candidate will someone who is enthusiatic and passionate about CRM with a friendly, positive outlook who will work hard as part of a team, with a "can do" attitude. You must have great attention to detail and able to work to own initiative.

Position summary:

• To assist the Marketing Manager - CRM in managing and implementing all direct marketing to consumers creating superb campaigns and drive direct sales. To further develop the direct customer contact strategy through email and direct mail, with database management.

Areas of responsibility & brief description:

• Help manage and implement the annual direct marketing strategy for email and print using campaign management software (Peoplestage), working closely with key stakeholders around the business including the Contracting and Trading teams.

• Create best-in-class consumer emails with basic editing in Adobe Dreamweaver and dispatch through our email service provider (ESP), Pure360.

• Using Faststats and working closely with our data agency, create selections to send highly targeted email campaigns.

• Manage processes for data handling, including subscription requests and opt-outs to ensure compliance with data regulation.

• Co-ordinate with other members of the Marketing & Digital team to drive unified and integrated campaigns.

• Manage end-to-end production of reoccurring DM activity, such as booking anniversary mailings and brochure inserts.

• Liaise with partners for obtaining sign off on advertising.

• Suggesting and applying opportunities to enhance data capture and for optimisation of email and direct mail campaigns.

• Help develop and implement a dynamic and personalised email strategy relevant to each customer with the use of campaign management software (Peoplestage), our Single Customer View (SCV) Faststats and an integrated ESP (Pure360). Including the creation of automated trigger emails using dynamic content.

• Work closely with the in-house copywriter and product teams to develop engaging content for email and working with the Marketing Manager – CRM to structure the yearly email schedule.

• To coordinate data capture solutions for retail and external events

Essential requirements:

• HTML skills for editing content in predefined templates
• Use of an ESP for email management and despatch
• Experience and proven results in creating engaging email marketing campaigns
• Excellent PC skills – use of Excel, Word, Powerpoint
• Familiar with data analysis software (Faststats or similar)
• Photoshop for resizing imagery for emails
• 2 years experience in a similar role

Desirable:

• Previous use of Pure360 or Peoplestage
• Previous experience using Google Analytics
• Educated to degree level
• Experience managing Social Media platforms

Our client offers a hard-working, fun environment and an array of benefits including 25 days holiday, generous contributory pension scheme, subsidised gym membership and discounted staff travel.

If you feel you have the experience and passion for CRM required for this role please don't hesitate to apply online or call for more information.
Skills Required: CRM, Marketing, Digital Marketing, Marketing Executive
Job Type: Permanent
Start Date:
Contact: Tanya Etheridge Contact E-mail: Click
Contact Tel: 01306 745050 Contact Fax: 01306 745051
Reference: CRMEX Added: 28-09-2017
  IMPORTANT: For jobs based in the UK it is unlawful to employ a person who does not have permission to live and work in the UK. Please ensure you have this permission before applying, unless the advert states otherwise.
 
 
 
 
 
 
 
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