Job Details  
Advertiser: Blue Pelican Group

Job Title: Interim Marketing Effectiveness & Campaign Perform
Rate:£300 to £400 Per Day    Benefits: 6 month contract
Description: An urgent contract opportunity has arisen, looking to start asap on a 6 month engagement. This will be working onsite with a major consumer services brand, working on marketing effectiveness and campaign performance measurement.

The key things will be:

* Marketing performance – are campaign efficient, meeting performance objectives and is the media spend optimised. If not, you will be providing actionable insight with recommendations on remedial actions to take
* Traffic analysis across channels – looking at quality of conversion and customer type. Are these delivering the appropriate customer value and not just volumes. Channels will include retail, online and across contact centre.
* This is a new function being established within the business (has previously sat within agency), so you will be helping set up a lot of the thinking behind what can and should be being measured, as well as how
* This is a small team, and they’re looking for someone with the credibility in experience, as well as confidence, to deal with business stakeholders – translating complex analysis findings into simple to understand business meaning and language
* Good stakeholder skills, working with senior people across commercial, trading, finance and marketing teams

Your experience within omni-channel campaign performance analysis and marketing effectiveness analysis techniques need to be your strongest to be successful for this opportunity, since that’s principally what the client is seeking.

Ideally you will be manager-level (so you can run projects fairly independently) but still hands on. If there you’re a senior analyst but technically very adept, the client’s said that’s fine too.

Role: Interim Marketing Effectiveness & Campaign Performance Analyst

Rate: 300-400 per day (dependant on experience)

Location: Maidenhead

Term: 6 months

For further information please contact:
Colin Doree
Managing Consultant – Blue Pelican Marketing
01892 507 100

You can view all our vacancies on our web site, or call 01892 507 100 and ask for the marketing division.
Skills Required: eviews, r, marketing mix modelling, marketing effectiveness, econonmetrics, marketing analytics
Job Type: Contract
Start Date: ASAP     Duration: 6 months
Contact: Colin Doree Contact E-mail: Click
Contact Tel: 01892 507122 Contact Fax: 01892 520009
Reference: CD23061 Added: 17-09-2017
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