Job Details  
Advertiser: Talent Crew Limited

Job Title: Field Marketing Manager – UK (Saas)
Rate:£35K to £40K Per Year    Benefits: Benefits
Description: The Field Marketing Manager is responsible for developing and executing an integrated marketing plan for the small business audience that aligns and augments global marketing initiatives. The role is charged with driving demand generation and pipeline acceleration across UK SMB through an innovative mix of marketing programs. You will own your budget for specific tactics/strategies and report on spend in line with finance team requirements. You will work closely with Market Development, Regional Sales, Marketing Operations, Design and Corporate Marketing to drive functional alignment and measure marketing and sales pipeline.

Field Marketing Manager Responsibilities

* Develop and execute marketing programs designed to generate leads, maximise conversion rates and generate sales demand among prospects
* Manage local on-line marketing programs designed to increase web traffic and leads
* Manage regional events such as conferences, seminars, trade shows and webinars
* Work with the content manager to ensure relevant assets are created and available for local campaigns – including white papers, web content, collateral and case studies
* Manage 3rd party providers, industry publications/associations etc. to develop integrated marketing programs to drive lead generation and market awareness
* Partner with paid search to understand how to best drive spend to deliver small business MQL’s
* Partner with digital marketing to understand site traffic and to build/optimise small business specific pages
* Devise, execute and measure success of nurture programs across the demand funnel
* Help drive social media engagement across the team and ensure social media channels are leveraged across integrated campaigns
* Manage assigned budget including the invoicing process
* Work closely with global marketing teams to support marketing activities
* Work with graphics team to create consistent look and feel for SMB campaigns

Field Marketing Manager Experience

* Campaign creation and deployment experience
* Experience managing multiple complex projects to completion
* Demonstrated track record of successful defining, launching and execution of digital and social marketing strategies with excellent results
* Ability to understand and translate business requirements into marketing plans
* Demonstrated ability to learn quickly, influence and facilitate cross-functional teams and manage change effectively
* Good negotiation skills
* Marketo marketing automation and Salesforce experience beneficial

Field Marketing Manager Attributes

* Good communication skills and ability to work with different personalities
* Self-starter who desires to show ownership and commitment to the job
* Excellent interpersonal skills, dynamic and highly team-oriented
* "Can-do" approach to a wide and rapidly changing workload
* Flexibility and willingness to work on a broad variety of tasks
* Willingness and ability to accommodate different time zones
* Willingness to work from time to time over extended hours to achieve goals set by immediate manager or demanded by key customers
Skills Required: Field Marketing Manager – UK (Saas)
Job Type: Permanent
Start Date: ASAP     Duration:
Contact: Brigitte McKenna Contact E-mail: Click
Contact Tel: 01983 867944 Contact Fax:
Reference: JO0000002277 Added: 09-05-2017
  IMPORTANT: For jobs based in the UK it is unlawful to employ a person who does not have permission to live and work in the UK. Please ensure you have this permission before applying, unless the advert states otherwise.
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