Job Details  
Advertiser: MECS Communications


 
Job Title: Marketing Executive – Campaign Management
Location:Abingdon
Rate:£ Per Year    Benefits: Negotiable
Description: Marketing Executive – Campaign Management
Abingdon, Oxfordshire
Salary & package – negotiable depending on experience

Key words: High End, Luxury Market, Marketing Executive, Campaign Specialist, B2C, B2B Consumer, Channel, Retail, Content, Customer, Direct, D2C, Digital, Online, Email Campaign, Planning, Strategy, Marcomms, Communication, Product, Proposition, CRM, Broadband, Fibre, FTTH, FTTP, Ultrafast, Superfast, BT, Sky, TalkTalk, Virgin Media.

An exciting and rare opportunity has become available for a Marketing Campaign Specialist to join a rapidly growing and ambitious ultra-fast telecoms fibre broadband provider to deliver demand generation campaigns into new and existing residential markets .

The Campaign Marketing Executive will have ownership of defined communities (rural towns and villages) that are due to receive ultrafast broadband connectivity, with the primary objective of achieving demand generation, market penetration, brand awareness, driving sales volume and increasing average revenue per user. You will be responsible for project management, campaign planning and execution as well as tracking, analysis and reporting.

Key responsibilities will include:

* Campaign management: devise, plan, create and deliver campaigns online / offline via content, social media, events, direct media, traditional media, email etc

* Email marketing: plan, design and execute email comms using automation software (Marketing Cloud, SilverPop) to deliver effective and penetrative campaigns.

* Analytics: build marketing analysis data sets and reports – analyse site, campaign and email traffic.

* Content: write compelling content, specifically focusing on the target audience ideals, tastes, triggers and receptors.

* Conduct research: competitor analysis, product and customer segmentation to deliver brand messaging effectively

* Marketing tools: create toolkits and launch strategy plans to drive new and existing products and services

* Ownership of marketing budgets

* Provide strategic insight to senior management and the wider marketing team, maintain knowledge on digital and social marketing trends, sharing best practice knowledge and information

The ideal candidate will be a highly motivated, passionate, analytical individual with a desire to deliver results. Candidates should have demonstrable experience with a broad range of B2C / B2B marketing techniques and channels including online / digital, email, analytics, direct marketing, local press etc.

Any candidates with experience in high end fashion, luxury markets, delivering marketing campaigns to high net worth consumers is highly desirable. It is also desirable for candidates to have some knowledge or an interest in the tech, telecoms, broadband, ISP, internet, IT sectors however this is not essential.

Candidates must have a proven track record of end to end campaign management with strong analytical skills. Candidates should have experience with CRM and campaign tools and a thorough understanding of marketing elements such as SEO, Social Media, Email marketing, content writing etc.

General Environment: Marketing, Executive, Agent, Manager, Specialist, Field, B2C, Consumer, Channel, Partner, Customer, Direct, D2C, Digital, Online, Email Campaign, Planning, Strategy, Delivery, Market Research, Analysis, Print, Press, Local Advertising, Events, Exhibition, Conference, Trade Show, Conversion, PR, Promotion, Branding, Awareness, Marcomms, Communication, Product, Proposition, CRM, Broadband, Fibre, FTTH, FTTP, Ultrafast, Superfast, BT, Sky, TalkTalk, Virgin Media.

MECS Comms offer a broad range of Talent Acquisition & Career Development services for a variety of commercial, executive, managerial, professional, specialist & technical disciplines across the Telecommunications, Media & Technology industries.

This vacancy is being advertised by MECS Communications Limited who operates as an Employment Agency & Employment Business. For more information or a list of current vacancies, please see our web site at mecscomms.co.uk
Skills Required: High End, Luxury Market, Marketing Executive, Campaign Specialist, B2C, B2B Consumer, Channel, Retai
Job Type: Permanent
Start Date: ASAP     Duration: NA
Contact: Danny Nicholson Contact E-mail: Click
Contact Tel: 020 7953 8634 Contact Fax: 0871 900 5803
Reference: CME01 Added: 08-05-2017
  IMPORTANT: For jobs based in the UK it is unlawful to employ a person who does not have permission to live and work in the UK. Please ensure you have this permission before applying, unless the advert states otherwise.
 
 
 
 
 
 
 
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