Job Details  
Advertiser: MECS Communications


 
Job Title: Marketing Executive – Home / Field Based
Location:Bristol
Rate:£ Per Year    Benefits: Negotiable
Description: Marketing Executive – Home / field based
Home based with regional travel (40%-60%)
Salary & package – negotiable depending on experience

1 x position - Northamptonshire region
2 x positions - Somerset & Devon region
1 x position - Bristol region

Key words: Marketing Executive, Field Specialist, B2C, Consumer, Channel, Customer, Direct, D2C, Digital, Online, Email Campaign, Planning, Strategy, Delivery, Market Research, Analysis, Print, Press, Local Advertising, Events, Conversion, PR, Promotion, Branding, Awareness, Marcomms, Communication, Product, Proposition, CRM, Broadband, Telco, Telecoms, Carrier, Service Provider, Internet, ISP, Tech, Technology, IT, FMCG, Fibre, FTTH, FTTP, Ultrafast, Superfast, BT, Sky, TalkTalk, Virgin Media.

An exciting and rare opportunity has become available for a Field Marketing Executive to join a fast growing and ambitious ultra-fast telecoms fibre broadband provider to deliver regional B2C community based marketing campaigns and targeted promotions.

The Field Marketing Executive will have ownership of defined communities (rural towns and villages) that are due to receive ultrafast broadband connectivity, with the primary objective of achieving market penetration, brand awareness, driving sales volume and increasing average revenue per user. You will have budget responsibility and will utilise all channels of marketing tailored for each locale, including digital / online, email, local press, events etc.

The Marketing Executive will be tasked with carrying out extensive planning and research into each community, identifying and understanding the most effective local marketing strategies, maximising penetration and effectiveness, using the full marketing mix, driving customer uptake and sales.

The Marketing Executive will engage with internal teams and external stakeholders. You will engage with the local community through functions, events, talks and through relationship building meetings.

Key responsibilities include:

* Plan, research, develop and execute field marketing activities
* Manage marketing budgets for each community
* Work with partners, local stakeholders and internal teams to ensure consistency of message
* Monitor progress of campaigns using different metrics and report on performance
* Work closely with sales and telesales teams to increase conversion rates
* Create and deliver a community engagement strategy plan, utilising all channels of engagement
* Use market intelligence and data to build and improve campaign delivery, collateral and events
* Carry out market research and analysis to understand trends, brand penetration and competition
* Create compelling targeted email campaigns

The ideal candidate will be a highly motivated, passionate, analytical individual with a desire to deliver results. Candidates should have demonstrable experience with a broad range of B2C marketing techniques and channels including online / digital, local press, events / presentations etc.

It is desirable for candidates to have some knowledge or an interest in the tech, telecoms, broadband, ISP, internet, IT sectors.

A full UK driving licence is a requirement for this role. You will be required to travel to local communities for 40% - 60% of the time. You will also be required to travel to the office in Oxfordshire at least once per week.

General Environment: Marketing, Executive, Agent, Manager, Specialist, Field, B2C, Consumer, Channel, Partner, Customer, Direct, D2C, Digital, Online, Email Campaign, Planning, Strategy, Delivery, Market Research, Analysis, Print, Press, Local Advertising, Events, Exhibition, Conference, Trade Show, Conversion, PR, Promotion, Branding, Awareness, Marcomms, Communication, Product, Proposition, CRM, Broadband, Fibre, FTTH, FTTP, Ultrafast, Superfast, BT, Sky, TalkTalk, Virgin Media.

MECS Comms offer a broad range of Talent Acquisition & Career Development services for a variety of commercial, executive, managerial, professional, specialist & technical disciplines across the Telecommunications, Media & Technology industries.

This vacancy is being advertised by MECS Communications Limited who operates as an Employment Agency & Employment Business. For more information or a list of current vacancies, please see our web site at mecscomms.co.uk
Skills Required: Marketing Executive, Field Specialist, B2C, Consumer, Channel, Customer, Direct, D2C, Digital, Onlin
Job Type: Permanent
Start Date: ASAP     Duration: NA
Contact: Danny Nicholson Contact E-mail: Click
Contact Tel: 020 7953 8634 Contact Fax: 0871 900 5803
Reference: FME01 Added: 08-05-2017
  IMPORTANT: For jobs based in the UK it is unlawful to employ a person who does not have permission to live and work in the UK. Please ensure you have this permission before applying, unless the advert states otherwise.
 
 
 
 
 
 
 
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